YouTube Shorts

Going Viral

The approach that Jenny Hoyos uses (based on Jay Clouse’s October 11th 2023 newsletter)

1. Aim for 34 seconds long. Shorts shorter than 30 seconds required almost-100% retention to go viral.
2. She uses the formula of Hook, Foreshadowing, Narrative, Ending (with a twist)
3. She used language used at a 5th grade level, nothing too complicated

A more detailed discussion is available on YouTube

This seems like a fine paradigm for getting lots of views (and in turn, more ad revenue), however the question is whether views should be the primary goal. I suppose ad revenue is an important source of income for creators.